This is Product Marketing
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This is Product Marketing
This is Product Marketing is brought to you by Product Marketing Hive, the product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley. This podcast dives deep into the world of product marketing, product management, and technology...
Nedávné epizody
68 epizod
Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the t...
Episode 66: Fara Joaquim - Building a Product Marketing Career Across Borders
In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She sha...
Episode 65: Talya Heller - How to Find What Makes Your Product Different
In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through...
Episode 64: Nacho Harriague - Building a Holistic Sales Enablement Strategy
In this episode, Nacho Harriague, Director of Product Marketing at InvGate, joins Louise Liu to share his thoughts on how product marketers can build...
Episode 63: Joan Gaffney - Navigating Burnout in Product Marketing
In this episode, Joan Gaffney, founder and executive coach at ShiftNova, joins Louise Liu to share her thoughts on how product marketing managers can...
Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth
In this episode, Ashley Wilson, Co-founder and COO at Momentum, joins Louise Liu to share her thoughts on how marketing roles, responsibilities, and t...
Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy
In this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing an...
Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives
In this episode, Arneeb Mahbub, Product Marketing Manager at Indeed, shares his experience managing multiple go-to-market initiatives. He shares first...
Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products
In this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing...
Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams
In this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successfu...
Episode 57: Juan Gabarro - Managing the Overgrown Product Portfolio
In this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and th...
Episode 56: Sahil Sethi - Product Marketing Level Up
In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to d...
Episode 55: Maria Ross - The Five Pillars of Effective Empathetic Leadership
In this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal bound...
Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and pro...
Episode 53: Peace Attah - The First 90 Days Blueprint for Product Marketers
In this episode, Peace Attah, a Product Marketing Manager at Rayda, joins Louise Liu to share her best practices for navigating the first 90 days as a...
Episode 52: Bianca Galan - Inside an International B2C Product Launch
In this episode, Bianca Galan, a product marketer at AdTheorent, joins Louise Liu to share her experience of launching products internationally. Bianc...
Episode 51: Georgi Furnadzhiev - An Innovative Value Creation Framework
In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed th...
Episode 50: Yolanda Thomas - Elevating Your Product Marketing Career
In this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-leve...
Episode 49: Elena Hutchison - Decoding Analyst Relations
In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and bes...
Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company
In this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transition f...
Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups
In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his...
Episode 46: Terezia Batovska - The Key to Analyst Relations Success
In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations p...
Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI
In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubh...
Episode 44: Abiola Apooyin - Conducting Market Research
In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant N...
Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio
In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for...
Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy
In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-mar...
Episode 41: Matt Mehus - Developing The Ideal Customer Profile
In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the...
Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform
In this episode, Dave Panek, Partner at Aventi Group, joins Louise Liu to discuss the product/market fit. Dave explains how product/market fit impacts...
Episode 39: Julien Sauvage - Building a Great Sales Deck
In this episode, Julien Sauvage, VP of Brand and Product Marketing at Clari, joins Louise Liu to discuss the sales deck. Julien shares the key compone...
Episode 38: Dejan Gajsek - Minimum Viable Competitive Intelligence Programs
In this episode, Dejan Gajsek, CEO at Grow + Scale, joins Louise Liu to discuss competitive intelligence. Dejan Gajsek shares his valuable insights on...
Episode 37: Robert Karel - Analyst Relations and Product Marketing
In this episode, Robert Karel, founder of Product Marketing Perspective and former analyst at Forrester, joins Louise Liu to discuss analyst relations...
Episode 36: Tanu Kaushik - Brand Marketing and Product Marketing
In this episode, Tanu Kaushik, global senior product marketing manager at Quantium, joins Louise Liu to share her brand marketing and product marketin...
Episode 35: Megan Pratt - Successful Sales Enablement in Product Marketing
In this episode, Megan Pratt, fractional product marketing leader at Product Marketing House, joins Louise Liu to share her thoughts on running succes...
Episode 34: Jason Schifrien - Product Release Process at Roku
In this episode, Jason Schifrien, senior product marketing manager at Roku, Inc, joins Louise Liu to share his experience in product releases. He also...
Episode 33: Shari Diamond - Product Marketing Skills
In this episode, Shari Diamond, Principal Product Marketing Consultant at Fluvio, joins Louise Liu to discuss product marketing skills. She also share...
Episode 32: Sahil Sethi - Balancing PLG and Enterprise Sales
In this episode, Sahil Sethi, an experienced B2B marketing executive, joins Louise Liu to share his experience leading PLG initiatives. He also discus...
Special Episode 31: 2023 Global Perspective on Product Marketing Priorities
Given the evolving economic and commercial situation, this episode explores global priorities for product marketing in 2023.
In this episode,...
Episode 30: Matt Collins - Understanding Your Customers with Customer Research
In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gai...
Episode 29: Axel Kirstetter - What Happens After the Product Launch
In this episode, Axel Kirstetter, the VP of Product Marketing and Sales Enablement at EIS Ltd, joins Louise Liu to discuss post-product-launch product...
Episode 28: April Rassa - Making Product Marketing More Strategic
In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoug...