MarTech Podcast ™ // Marketing + Technology = Business Growth
Podrobnosti kanálu
MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podc...
Nedávné epizody
2393 epizod
Owning and learning from mistakes
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former founder of Demandbase, explains h...
Illuminating the Dark Funnel
Most B2B marketers can't act on their attribution data because 80% of website traffic gets misclassified as "direct." Chris Golec, CEO and founder of...
How to target the top B2B podcasters
B2B demand generation struggles with vanity metrics over pipeline results. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings serial MarTech...
This tool will fade after the hype
Signal-based demand generation requires tracking the right data points. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, brings expertise from tw...
The 3 most important signals to track
Traditional demand generation metrics miss the signals that predict actual buying intent. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explai...
Top Learnings from 2 Martech Exits
Signal-based demand generation replaces traditional lead scoring with real buying intent data. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, b...
Intent Data Is Dead. Alpha Signals Aren’t.
Traditional intent data fails to predict actual buying behavior. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how signal-based deman...
One signal that tells you a company is actually ready for AI agents
Most AI implementations fail because companies lack proper data foundations and context integration. Ariel Kelman, President and CMO at Salesforce, ex...
Marketers will be embarrassed they used to do manually
AI-powered video production is replacing traditional filmed advertising. Ariel Kelman, President and CMO at Salesforce, explains how marketers will ab...
The most dangerous thing a marketer can automate without human oversight
AI agent implementations fail when companies lack proper data foundations and change management. Ariel Kelman, President and CMO at Salesforce, explai...
The biggest misconception CMOs have about what AI agents can actually replace today
Most AI agents fail because companies lack proper data context and foundations. Ariel Kelman, President and CMO at Salesforce, explains why 95% of gen...
Shared Traits of CEO Heavyweights
Most AI implementations fail because companies lack proper data context and integration. Ariel Kelman is President and Chief Marketing Officer at Sale...
The Agentic Evolution according to Salesforce’s CMO
AI agents fail because companies lack proper data context and change management. Ariel Kelman is President and Chief Marketing Officer at Salesforce,...
One marketing principle that stays constant across multiple companies
Creative approval workflows create bottlenecks that slow teams down. Christine Royston, CMO at Wrike, explains how AI-powered orchestration eliminates...
The biggest mistake in building orchestration workflows
Creative teams waste hours on approval bottlenecks and unclear handoffs. Christine Royston, CMO at Wrike, explains how AI-powered workflow orchestrati...
Top 3 three tools in your marketing tech stack
Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how AI-led orchestration streamlines...
One workflow that completely eliminated a painful manual handoff
Creative teams struggle with approval bottlenecks and manual handoffs. Christine Royston, CMO at Wrike, explains how workflow management platforms eli...
Using AI to build more creative workflows
Marketing teams struggle with AI workflow orchestration. Christine Royston, CMO at Wrike, explains how to move beyond task automation to strategic cre...
The marketing tactic everyone's sleeping on right now
Direct mail conversion rates outperform email by 3x despite rising postal costs. Ryan Ferrier is CEO of Lob, the direct mail automation platform servi...
Pitch to a 25-year-old performance marketer to get them to test direct mail
Performance marketers struggle with direct mail attribution and speed. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12...
One growth tactic that worked in 2015 that will still work in 2035
Direct mail automation struggles with speed and attribution challenges. Ryan Ferrier is CEO of Lob, the direct mail automation platform used by over 1...
The most creative piece of direct mail
Direct mail conversion rates outperform email by 300%. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses...
AI Personalization in Direct Mail Campaigns
Direct mail faces attribution and personalization challenges despite rising investment. Ryan Ferrier is CEO of Lob, the direct mail automation platfor...
Unique Challenges in Building a Martech Company in 2026
MarTech vendors face an 8.6% annual churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com...
The Year of Context Engineering
Marketing technology stacks are expanding faster than teams can manage them. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefma...
The Rise of AEO in 2026
Marketing technology strategy faces unprecedented complexity as AI transforms customer behavior. Scott Brinker, VP of Platform Ecosystem at HubSpot an...
MarTech Insights and Highlights from 2025
MarTech faces an 8.6% vendor churn rate despite AI expansion. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec.com, share...
Scott Brinker’s 2026 Martech Predictions Unpacked
MarTech stack complexity is exploding despite consolidation predictions. Scott Brinker, VP of Platform Ecosystem at HubSpot and founder of chiefmartec...
Is Your AI Too Personal?
AI personalization crosses the line when customers can't understand why they're receiving specific treatments. Kathryn Rathje, Partner at McKinsey, ex...
The #1 CEO and CMO Red Flag
Marketing leadership faces a critical skills gap in data-driven strategy execution. Kathryn Rathje, Partner at McKinsey's Growth, Marketing & Sales Pr...
Stop Chasing Shiny Objects and Do This Instead
Marketing leaders are falling into shiny object syndrome instead of building systematic growth strategies. Kathryn Rathje, Partner at McKinsey's Growt...
The Consultant's Secret Roadmap
Marketing leadership struggles to bridge analytical and creative capabilities. Kathryn Rathje, partner at McKinsey's Growth, Marketing & Sales Practic...
Why CEO’s still don’t get modern marketing
Marketing's leadership gap is widening across Fortune 500 companies. Kathryn Rathje, partner at McKinsey, reveals why only 66% of Fortune 500 companie...
What platform is best for a new creator?
New creators struggle to choose the right platform for monetization. Danielle Pederson, CMO at Amaze, explains how authenticity-first content strategy...
What should marketers understand about Roblox as a serious platform?
Roblox represents an untapped communication platform where virtual merchandise drives real emotional value. Danielle Pederson, CMO at Amaze, explains...
Difference between being a CMO at private vs public company
CMOs face fragmented marketing spend across multiple brand portfolios. Danielle Pederson, CMO of Amaze, unified five creator-focused brands under one...
Biggest MarTech Fail You've Ever Experienced?
MarTech platforms fail when brands can't bridge digital and physical experiences. Danielle Pederson, CMO at Amaze, explains how virtual merchandise cr...
To rebrand, or not to rebrand?
Combining five creator brands into one unified platform creates customer confusion and fragmented marketing spend. Danielle Pederson, CMO of Amaze, le...
Three metrics that prove your content strategy is working
Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth pod...
Biggest red flag that shows a company isn’t ready to start a video podcast
B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts an...