MarTech Podcast ™ // Marketing + Technology = Business Growth
Podrobnosti kanálu
MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podc...
Nedávné epizody
2360 epizod
What platform is best for a new creator?
New creators struggle to choose the right platform for monetization. Danielle Pederson, CMO at Amaze, explains how authenticity-first content strategy...
What should marketers understand about Roblox as a serious platform?
Roblox represents an untapped communication platform where virtual merchandise drives real emotional value. Danielle Pederson, CMO at Amaze, explains...
Difference between being a CMO at private vs public company
CMOs face fragmented marketing spend across multiple brand portfolios. Danielle Pederson, CMO of Amaze, unified five creator-focused brands under one...
Biggest MarTech Fail You've Ever Experienced?
MarTech platforms fail when brands can't bridge digital and physical experiences. Danielle Pederson, CMO at Amaze, explains how virtual merchandise cr...
To rebrand, or not to rebrand?
Combining five creator brands into one unified platform creates customer confusion and fragmented marketing spend. Danielle Pederson, CMO of Amaze, le...
Three metrics that prove your content strategy is working
Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth pod...
Biggest red flag that shows a company isn’t ready to start a video podcast
B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts an...
How do you get a company executive to say something quotable in their first recording session?
B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniq...
Advice you'd give to yourself before launching the B2B Growth podcast?
B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series and former host of B2B Growth pod...
11 Must-Answer Questions to Build a B2B video
B2B content creators struggle to measure real impact beyond vanity metrics. Benji Block, founder of Signature Series, shares his framework for buildin...
What's the biggest lie marketers tell themselves about their own data?
Marketers rely too heavily on first-party data for AI strategy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in e...
What is the coolest agent you’ve built for yourself?
Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external dat...
What is your automaton tech-stack?
Marketers struggle to build effective AI automation stacks that actually drive results. Charlie Grinnell, Co-CEO of RightMetric, explains how external...
The best data source to understand what is popular in B2B media
Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external dat...
Why Marketers Should Treat AI Like a Frenemy
AI reliability challenges plague over half of marketers despite vendor promises of perfect insights. Charlie Grinnell is Co-CEO of RightMetric, a stra...
What will the marketing analytics tech-stack look like in 5 years?
Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live d...
What legacy marketing metric needs to die?
Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from...
Quickest way to improve analytics using live data in a campaign
Incorta is the first and only open data delivery platform that enables real-time analysis of live, detailed data across all systems of record—without...
The most important learning about data at Meta
Most companies rely on stale dashboards while AI demands live data for real-time decisions. Noha Rizk, CMO of Incorta, explains how enterprises can tr...
CMO and Former Meta AI Marketer on AI’s Reality Check
Most companies struggle with stale data and delayed dashboards. Noha Rizk, CMO of Incorta and former Global Head of Marketing at Meta AI, explains how...
Which frontier model will win the AI-platform battle?
AI platform selection remains uncertain as frontier models rapidly evolve. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of scali...
The biggest risk of marketers trusting AI
Marketers risk becoming lazy by blindly trusting AI outputs without critical thinking. Dave Steer, CMO at Webflow, explains how to maintain strategic...
One universal truth of marketing for B2B Tech companies
B2B tech marketing requires constant adaptation to survive industry disruption. Dave Steer, Chief Marketing Officer at Webflow, brings two decades of...
New line of responsibility between the marketing and engineering teams
Marketing teams now handle engineering workflows as AI tools blur traditional boundaries. Dave Steer, CMO at Webflow, explains how marketers are gaini...
The most overhyped AI use case in marketing right now
Content generation is the most overhyped AI use case in marketing. Dave Steer, CMO at Webflow, argues that marketers are focusing too narrowly on AI a...
Navigating the AI boom with resilient marketing
Most marketers treat AI as a copywriting assistant instead of a customer experience transformation tool. Dave Steer is Chief Marketing Officer at Webf...
G2's Most Powerful Secret
AI is transforming B2B buyer behavior and competitive intelligence strategies. Blue Bowen, Research Principal at G2, explains how sales leaders can le...
This AI Trend Is A Lie
AI sales forecasting promises to predict deal outcomes but fails to account for unique deal complexities. Blue Bowen, Research Principal at G2, explai...
AI's Most Unexpected Impact
AI SDRs dominate B2B sales adoption despite mixed reviews. Blue Bowen, Research Principal at G2, reveals surprising findings from their latest AI impa...
This metric is costing you money
Attribution models are failing B2B marketers in today's complex buying journey. Blue Bowen, Research Principal at G2, explains why traditional first-t...
It's not AI vs. humans, it's Automation vs. Infrastructure
B2B buyers now use AI for 60% of software evaluations, fundamentally changing sales dynamics. Blue Bowen, Research Principal at G2, explains how AI is...
What are the hardest questions publishers are asking about programmatic?
Publishers face shrinking traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest indepe...
How would you allocate a $10 million programmatic budget in 2025?
Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explain...
What’s the one thing a brand can do to optimize a programmatic campaign?
Programmatic advertising complexity is overwhelming publishers despite 18% revenue growth. Amanda Martin, Chief Revenue Officer at Mediavine, explains...
Who is winning the never-ending turf war between DSPs and SSPs?
Publishers face mounting pressure as AI disrupts traditional traffic sources. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the larg...
Understanding the Media Publishing Landscape
Publishers face declining traffic as AI disrupts content discovery. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest indepe...
The future is platforms like Meta being able to manage targeting, creative, and optimization
AI automation threatens traditional marketing roles across campaign management and optimization. Alex Schultz, CMO and VP of Analytics at Meta, explai...
One thing most people don’t understand about Mark Zuckerberg’s marketing philosophy
Most executives misunderstand how Mark Zuckerberg approaches marketing decisions. Alex Schultz, CMO and VP of Analytics at Meta, reveals Zuckerberg's...
How Meta’s recent AI hiring focus is that impacting the rest of the company
Meta's AI hiring surge creates company-wide excitement and talent consolidation. Alex Schultz, CMO & VP of Analytics at Meta, explains how the company...
First impressions when Apple introduced the App Tracking Transparency feature in iOS 14.5
Apple's iOS 14.5 App Tracking Transparency disrupted digital advertising measurement. Alex Schultz, CMO and VP of Analytics at Meta, shares his candid...