This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
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This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants fro...
Nedávné epizody
512 epizod
Disney + OpenAI?, The $100B Studio Fight, and Robert's AI Music Experiment (510)
Joe and Robert open the episode with major breaking news: Disney is reportedly finalizing a $1 billion investment in OpenAI along with a licensing dea...
Black Friday Blues, Ultra-Niche Creators, and the K-Shaped Reality (509)
The boys kick things off with a Black Friday breakdown and what it tells us about the K-shaped economy we now live in. Joe and Robert dig into spendin...
Is Human Content Creation Over? The Gemini Episode (508)
Google's release of Gemini 3 may be the biggest shift in search and content discovery since Google launched. In this episode, Joe Pulizzi and Robert R...
![The Future of AI: What Marketers Must Do Now [Special Episode] (507)](https://static.libsyn.com/p/assets/6/e/c/3/6ec32f8e07a211ccd959afa2a1bf1c87/TOM_PodTemplate_2025-11-13_at_3.20.30_PM.pptx_-_PowerPoint.jpeg)
The Future of AI: What Marketers Must Do Now [Special Episode] (507)
In this special Thanksgiving edition of This Old Marketing, Joe and Robert dive into the future of AI and what it really means for marketers, creators...
META: The Least Ethical Company on the Planet (506)
The episode kicks off with a pointed look at Meta, which seems to be earning a fortune from fraudulent and scam ads. Joe and Robert trace the pattern...
AI on the Charts, Coke's Holiday Play, and the Future of Work (505)
This week, Joe and Robert cover three major AI stories shaping the creative and marketing landscape.
First, the guys break down the debut of Xan...
AI, Layoffs, and the Next Trillion-Dollar IPO? (504)
It's another wild week in the world of marketing, media, and tech.
First up: Amazon announced yet another round of layoffs, and Joe and Robert d...
Atlas Shrugged: Is OpenAI Coming for Google? (503)
This week's episode of This Old Marketing dives deep into the evolving world of AI, automation, and creator opportunities.
1. OpenAI's ChatGPT A...
Ohhhh Claude! (502)
In this episode, Joe and Robert break down the latest moves in the ongoing battle between lawmakers and social media giants. California is leading the...
The Era of AI-Made Everything (501)
After celebrating 500 weeks of podcasting, Joe and Robert are back to regular programming. And this week… things get weird.
OpenAI and Meta both...
![500 Hours of Marketing, Rants, and Football [Special Episode]](https://static.libsyn.com/p/assets/4/3/a/8/43a84cec44e2e571d959afa2a1bf1c87/Episode_500_show_notes_-_Google_Chrome_2025-09-30_at_12.57.03_PM.jpeg)
500 Hours of Marketing, Rants, and Football [Special Episode]
It's here...the 500th episode of This Old Marketing! In this very special show, Joe Pulizzi and Robert Rose take a walk down memory lane, sharing stor...
The Rise of Creators, the Fall of Studios (499)
In the final show before the big 500 extravaganza, Joe and Robert discuss why individual creators are slowly taking over Hollywood — and whether there...
TikTok You Don't Stop (498)
No, TikTok does not stop. Maybe the fourth time is the charm, as Robert and Joe run through the latest with the TikTok "staying or going" drama. Get a...
Is Reddit the Missing Piece in Your Content Marketing Strategy?
This week, Joe and Robert dig into the Reddit phenomenon. Leading in AI findability (AEO) and trusted by geeks everywhere, the platform is having its...
Is AI Burning Down Google's Empire? + NFL Predictions (496)
The marketing news of the week:
A federal judge has ordered a shakeup of Google's search engine. Some call it a slap on the wrist, but it's clea...
Cracker Barrel, Uranus and CEX: Marketing News this Week (495)
This week on the podcast, Joe and Robert break down the big takeaways from Content Entrepreneur Expo (CEX):
The future of human content vs. AI c...
The Golden Age of Content Marketing (494)
Are we entering a new golden age of content marketing? In this week's This Old Marketing, Joe Pulizzi and Robert Rose dig into why the industry feels...
Have the Search Wars Started Over Again? (493)
Big news in the tech and marketing world this week.
AI search leader Perplexity stunned the industry with a $34 billion offer to buy Google Chro...
The Future of Influencer Marketing Is NOT What You Think (492)
The boys are back (and better than ever) with a brand-new episode on what influencer marketing will look like soon (including AI).
In this episo...
![How to Future-Proof Your Brain, Body, and Business [Special Episode] (491)](https://static.libsyn.com/p/assets/a/5/a/b/a5ab183524eca656d959afa2a1bf1c87/TOM_PodTemplate_2025-07-30_at_3.03.22_PM.pptx_-_PowerPoint__Libsyn_Five___Episode_Details__Mozilla_Firefox.jpeg)
How to Future-Proof Your Brain, Body, and Business [Special Episode] (491)
This is the last special solo episode for a while. Thankfully, Robert and Joe will be back next week to make nonsense about marketing and content news...
![The Mullet Content Strategy [Special Episode] (490)](https://static.libsyn.com/p/assets/5/0/9/6/5096b2be5481acb716c3140a3186d450/TOM_PodTemplate_2025-07-24_at_11.06.28_AM.pptx_-_PowerPoint.jpeg)
The Mullet Content Strategy [Special Episode] (490)
In this solo episode of This Old Marketing, Robert dives headfirst into the uncomfortable - and increasingly urgent - tension at the heart of modern c...
![The Marketing Profession Is In Danger. Here's One Solution [Special Episode] (489)](https://static.libsyn.com/p/assets/9/1/5/6/915692de5310ecf116c3140a3186d450/TOM_PodTemplate.pptx_-_PowerPoint__The_Marketing_Profession_Is_In_Danger._Heres_One_Solution_Special_Episode.._2025-07-10_at_2.25.57_PM.jpeg)
The Marketing Profession Is In Danger. Here's One Solution [Special Episode] (489)
Get ready for this special episode that you needed to hear years ago.
Let me say this plainly: Working for someone else is the riskiest thing yo...
![OpenAI Needs a Nap and So Do You [Special Episode] (488)](https://static.libsyn.com/p/assets/2/3/3/7/2337e727bd3ca0c016c3140a3186d450/TOM_PodTemplate.pptx_-_PowerPoint__488___Descript_2025-07-07_at_10.36_2025-07-07_at_10.37.07_AM.10_AM__Mozilla_Firefox.jpeg)
OpenAI Needs a Nap and So Do You [Special Episode] (488)
This week Robert flies solo (Joe's busy revolutionizing dairy on the blockchain) to ask a question:
What if slower is the new smarter?
Af...
![Critical: Your Marketing Job Plan B [Special Episode] (487)](https://static.libsyn.com/p/assets/4/c/3/a/4c3abaec0456dd5016c3140a3186d450/TOM_PodTemplate_2025-07-03_at_11.45.03_AM.pptx_-_PowerPoint__Image_Editing_Request_-_Google_Chrome.jpeg)
Critical: Your Marketing Job Plan B [Special Episode] (487)
After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert div...
AI Slop and What Mamdani's Win Means for Marketing (486)
AI hits the headlines again. Anthropic wins a lawsuit for its training data procedures, but the judge leaves room for additional lawsuits. In the grea...
Marketing Survival Tips Post AI & Social (485)
Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It...
![The Future of AI [Report] (484)](https://static.libsyn.com/p/assets/a/6/a/4/a6a48731c97acd8b16c3140a3186d450/TOM_PodTemplate.pptx_-_PowerPoint__Image_Editing_Request_-_Google_Chrome_2025-06-12_at_12.31.25_PM__Mozilla_F.._2025-06-12_at_12.32.54_PM.jpeg)
The Future of AI [Report] (484)
Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the futu...
AI and The Rise of the Individual Creator (483)
Did someone say McDonald's is bringing back snack wraps?
In other news, who knew that artificial intelligence would force brands and publishers...
AI Blackmail, Layoffs and Hot Yoga (482)
AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife.
Uh Oh. Google and Apple In Big Trouble Now. (481)
Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stre...
AEO and Sperm Racing (480)
The boys have finally jumped the shark with this episode.
But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Y...
The AI Panic Ride (479)
Buckle up! AI is driving now.
Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of s...
![The Rise of the Content Entrepreneur - Research [Special Episode] (478)](https://static.libsyn.com/p/assets/8/1/c/6/81c6726cfe9318d0d959afa2a1bf1c87/TOM_PodTemplate_2025-04-26_at_9.18.22_AM.pptx_-_PowerPoint.jpeg)
The Rise of the Content Entrepreneur - Research [Special Episode] (478)
Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including:
Here's a link to the com...
Do Trump's Policies Help Content Marketers? (477)
As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, own...
Sam and Elon's Billionaire Pillow Fight (476)
The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face...
Thou Shalt Build on Rented Land (475)
Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land?
The boys go through each of these q...
Into the Dumbery (474)
Possibly our dumbest episode yet.
Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week.
Tik...
![The 5 Keys to Content Marketing Success [Special Episode] (473)](https://static.libsyn.com/p/assets/7/7/b/6/77b6dd9d7726d05fd959afa2a1bf1c87/TOM_PodTemplate_2025-03-20_at_1.18.19_PM.pptx_-_PowerPoint.jpeg)
The 5 Keys to Content Marketing Success [Special Episode] (473)
A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully buil...
Heading Toward Marketing Recession (472)
New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a mark...
Content Marketing M&A Starting to Heat Up (471)
The boys are back and the buys are heating up.
Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparati...