The Persuaders Marketing Radio Show & Podcast
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The Persuaders Marketing Radio Show & Podcast
Ireland's only dedicated marketing radio show. Broadcast weekly on Dublin City FM - interviews with key national and international figures across all marketing communication sectors.
Nedávné epizody
354 epizod
Charities Marketing
With just over a week to go to the Irish Life Dublin Marathon on Sunday 27th October, my guest presenter David O'Sullivan was joined by the he...
The Reinvention Summit - Interview with co-founder Dr. Nadya Zhexembayeva.
One new event to mark on your calendars for next year is The Reinvention Summit which takes place in Dublin on April 29th and 30th. It's the brainchil...
Building soft skills by using podcasts as part of learning strategy
Interview with founder of SkillDing, Kevin Redmond. The company aims to revolutionize the way both providers and consumers approach soft skills traini...
Content-led marketing: World Media Group report
Interview with Belinda Barker, Chief Executive of World Media Group who was speaking at the launch of their report What's Next for Content-Led Market...
Retail Media Trends
A fantastic discussion on #retailmedia on last week's show with Colin Lewis who is the leading writer on this topic, and has recently penned the WARC...
Dublin Tech Summit 2022 #DTS2022
Interviews from the expo area of the Dublin Tech Summit 2022 held in June 2022 at the RDS expo area in Dublin.
Although the event had continued...
Hospitality Market Post-Covid
An extended interview with James Chappell, Global Business Director, Horwarth HTL and Global Chairman of Horwarth HTL, John Fareed. Both men were vis...
Experiential Marketing: AR and outdoor light shows
In this podcast an interview with the founder of start-up in the Augmented Reality space Imvizar, Michael Guerin, plus Kevin Rowe tells me about a new...
2021 Immersive Technology Review
On 29th December I hosted the 2021 Immersive Tech Review with panelists Alan Smithson and Julie Smithson from MetaVRse and Judity Okonkwo from Imisi 3...
Christmas Adverts 2021
Feature interview with Mal Stevenson, former Creative Director Irish International /BBDO Dublin and David O'Sullivan, director of Ignition and Bloodyc...
Guinness Christmas Advert : the story
In this podcast I interview Mal Stevenson who was Creative Director at Irish International when the Guinness Christmas advert was first aired in 2003....
Kay Mc Carthy MCCP --- post Covid consumer sentiment and behaviour
In this podcast we are rejoined by Kay Mc Carthy from planning agency MCCP to discuss the impact that the Covid crisis has had on consumer sentiment....
TikTok Marketing: Reaching a Youth Audience
On this edition of the show Dave Byrne, Head of Creative at Thinkhouse, discusses the marketing opportunities offered by the TikTok platform with a ca...
Sustainable Marketing - How to Drive Profits with Purpose
On this episode of the show, an extended interview with Michelle Carvill, co-author of 'Sustainable Marketing - How to drive profits with purpose'. In...
Responsible Innovation
On this episode of The Persuaders -- the topic of innovation is one that we have covered numerous times on the show, but never from the perspective of...
Cornershop - Retail Innovation Showcase Space
On this week's show we interview the founders of London agency, SharpEnd, Cameron Worth and Rob Hollands. Their agency together with Capgemini and The...
Start-up Marketing Case -studies : Cookie Dó & ZEUS Scooters
In this edition of the show, we have as interviewees: Damian Young, founder and CEO of ZEUS Scooters - an Irish company deploying the World's FIRST 3-...
Content Marketing Strategies
In this episode a feature interview with Alison Tyrrell. Alison is the Head of Marketing at SilverCloud Health and previous Global Head of Content,...
Ecommerce Strategy Tips
In this podcast, ecommerce expert Vinny O'Brien of Vinny & Co. discusses: how Covid has shaped retailers' ecommerce capability and to understand if th...
Risk-taking in Advertising
In this episode of The Persuaders, we talk to Ray Sheerin who founded the Chemistry advertising agency about the need for advertisers to be prepared t...
CX and Marketing: The CXi Report
The CXi Report is published annually by The CX Company which is based in Dublin. It is based on an annual survey which is carried out on behalf of the...
Irish Start-up Conference 2021: Preview
In this episode an interview with Jennifer Condon and Adam Fulham, founders of The Irish Start-up Conference, taking place online on Tuesday 27th Apri...
The Indie List - developing a newtork of freelance marketing talent
In this edition, we talk the co-founders of The Indie List, Una Herlihy and Peter Mc Partlin. The Indie List promises to bring together the best strat...
Content Led Marketing & Building Marketing Leadership
In Part 1 of this Podcast, an interview with Belinda Barker, Chief Executive of World Media Group about their recently produced research report and su...
Selling on Amazon & Digital Advertising Trends
In Part 1 of this edition of The Persuaders, an interview with Aidan Duff who is an expert in Amazon Selling. We explore the systems that are needed t...
Semiotics and Marketing
In this episode of The Persuaders, a feature interview with Dr. Alex Gordon, founder of Sign Salad, an agency specialising in semiotic analysis.
...
Storytelling in brands
In this episode of The Persuaders, Alex Gibson talks to Marketing Institute of Ireland Chief Executive David Field, in advance of the annual DMX marke...
Run With Foxes: Paul Dervan
In this episode of the show, an extended interview with Paul Dervan, author of Run With Foxes - must-read collection of real-life stories, revealing t...
Guaranteed Irish
Interview with Brid O'Connell, CEO, Guaranteed Irish about the launch of Guaranteed Irish Gifts to encourage more Irish consumers to shop local.
Phocuswright Europe 2016
A special radio show and podcast from the Phocuswright Europe conference held in Dublin in May 2016. In the radio studio I am joined by Santina Donogu...
Instagram Marketing Tips
In this podcast we are joined by Conor Lynch and Evan Adrial from Connector who give us a series of tips in using the Instagram tools as marketing too...
Phocuswrite Europe 2016 Preview
In this special preview of Phocuswrite Europe we talk to Tony D'Astolfo from Phocuswrite about this year's conference theme: Europe 2016: Unsettled Ye...
ARVR Innovate Preview: Podcast 2
In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsl...
ARVR Innovate Conference 2016 Preview 1
In this podcast a first look at this year's ARVR Innovate Conference taking place on 28 April in Dublin's Croke Park Conference Centre.
Speaker...
Feature Interview: Colm Grealy; Founder Adforce
In this feature interview with the founder of Adforce, Colm Geary, we explore a wide range of issues impacting on digital advertising today including:...
AAI Toolkit Series: How Traditional Media Embraces New Technology
In this podcast there are interviews conducted at the AAI Toolkit Seminar on How traditional media is embracing new technologies for advertising and m...
Craft Beer Marketing & CongGregation 2015
In this podcast an interview with Joe ???? Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo.
And from Cong, Co.Mayo I am joined by E...
Cinema as an advertising channel
In this podcast an interview with Eoin Wrixton from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among...
Websummit 2015 Special Report Podcast
Websummit 2015 saw over 40,000 delegates converge on Dublin's RDS conference centre to hear web visionaries, promote their start-up business and gener...